Personal branding online for academics

My recent blog on Sproul-Digital about differentiating your personal brand in digital spaces identifies some great opportunities for subject area experts and thought leaders to exploit. In particular for academics in higher education the current web eco-system offers an excellent opportunity to develop a highly effective digital shop-window based on subject area and institution reputation particularly given the dominance and reliance on Google and other search engines.  If you are wondering how to raise your profile and visibility and please follow this link for some hints and tips on differentiating your personal brand in digital spaces. About the author: Mark Sproul is Director of Sproul-Digital and former Head of Digital at Edinburgh Napier University.