The Business Tailor website was released recently – it is a university and college collaboration project that aims to provide a gateway to nine of the east of Scotland’s universities and colleges – a one stop shop aimed at streamlining the engagement and enhancing access to knowledge, expertise and consultancy.
On the plus side, I think this is a really positive move by the sector that shows that universities and colleges are keen to work with and support business and they are trying to make the interface simple and supported. And the offer to ‘provide tailored solutions to ensure your exact requirements are met’ is a strong statement of intent.
The challenge for the sector though is relevance and awareness. I’ve spoken to various contacts across industry sectors and although I believe there is interest in the knowledge and expertise in our universities and colleges – however I don’t think they quite get or believe that there is a big enough commercial benefit to justify full engagement.
Hopefully the Business Tailor is a step in the right direction and the service will help bridge the gap between universities and industry. Do you think it will be useful and more importantly, will you use it?
The great thing with Twitter is that you never know who is listening. This has resulted in a couple of interesting opportunities for me recently.
On the professional side, I’d been asked by Emma Leech, Director of Communications and Marketing at University of Nottingham to go down to London to present at the Case Conference Effective communications to improve your students’ experience and connectivity where I’ll be talking about the Edinburgh Napier Innovation Challenge – a social media campaign I ran in India and Sri Lanka that achieved a great success in building brand awareness and creating a community of engaged prospects from this market. It’s our first proper attempt at a fully engaging social media campaign and it has exceeded expectations in terms of awareness raising, engagement with the university and now we are seeing course enquiries about coming to study with Edinburgh Napier.
My Tweeting has also brought me to the attention of the Balerno Gala Committee and I have been ‘encouraged’ to help them out with the gala website. I have to confess it’s been a bit of a challenge given the system/interface – it’s never ideal trying to fix somone else’s mess but I’ve now got my head around which parts are not working properly so a few work arounds will get us there. On the plus side, I’ve also thrown in a Twitter and Flickr embed to make maintenance a bit easier and give it a little social currency. For next year we’ll probably go down the WordPress route. Hopefully the weather will improve for the gala day!
Digital Marketing in the Higher Education Sector with an Edinburgh Napier University slant